The pioneering artist and leading figure in the DADA movement, Marcel Duchamp argued in one of his writings that “the creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act“. The involvement of the spectator in the creative act and the influence of the spectator’s view on the artwork is a question that bec

Buy your ticket. Put the headphones on. Let whispered stories lull you. Walk through a “golden rain”. Lie on a giant pillow and imagine the ceiling was a night sky. Take some pictures to document that you attended the event. Welcome to the experience economy ! The latter exclamation was the title of an essay published by B. Joseph Pine II and James H. Gilmore wrote in 1998. The two authors give a tangible example of what the “experience economy” is and of how it should be a