:art blog magazine

Atelier und Kunstarbeit: Michaela Putz

Photo, global:artfair

ROME: The street enters art! Art enters the street!

The pioneering artist and leading figure in the DADA movement, Marcel Duchamp argued in one of his writings that “the creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act“. The involvement of the spectator in the creative act and the influence of the spectator’s view on the artwork is a question that became central in the art production around the ‘60s and ‘70s, as many artists started to ask themselves what is the role of an artist in society and what duties an artist has towards society, and moreover which role the ar

DREAM: art meets ...consumerism

Buy your ticket. Put the headphones on. Let whispered stories lull you. Walk through a “golden rain”. Lie on a giant pillow and imagine the ceiling was a night sky. Take some pictures to document that you attended the event. Welcome to the experience economy ! The latter exclamation was the title of an essay published by B. Joseph Pine II and James H. Gilmore wrote in 1998. The two authors give a tangible example of what the “experience economy” is and of how it should be applied: if a company harvest coffee beans and sells them on the market, it would receive 1 or 2 cents per kg. The company who treats those beans will later sell the product in a store for 5 up to 25 cents per kg. If thos

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